by Katie Tysome | Oct 31, 2019 | Business, Content, Storytelling, Writing
I’m a ghost. But not the kind that’s dressed in elaborate Victorian clothes spooking the hell out of people. Most of the time I’m tucked away in my office wearing a cosy cardigan and fingerless gloves. Not very scary. Good job really, otherwise I’d have no...
by Katie Tysome | Apr 27, 2017 | Marketing, Storytelling, Writing
“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin I’m always telling clients about the importance of storytelling. In today’s world where people are bombarded with marketing information from every angle, it’s no longer...
