Magnetic content – putting the power of attraction in your hands

How to create magnetic content

The chances are you already know about the importance of creating content. You’ve probably been told that content is King and that you should write more stuff if you are to stand any chance of poking your head above the crowd in this age of 24/7 information. It’s true, content can be incredibly powerful in […]

Once upon a time – the importance of storytelling

“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin I’m always telling clients about the importance of storytelling. In today’s world where people are bombarded with marketing information from every angle, it’s no longer enough to simply churn out sales messages about products or services. […]