The A-Z of a somethingpreneur – an unofficial guide to being self-employed. Entre. Solo. Mum. Femme. Badass. Put anything in front of preneur and you feel like you belong to a special group. A tribe. Well, at least that’s what we are led to believe. In theory, I belong to all of the above. OK, […]
I have a confession to make – I’ve been hiding. It’s not something I’ve been doing intentionally but it’s time to face up to it. The thing is, I absolutely love writing about other people’s businesses and sharing content with the world, but it’s different when it comes to my own business! I’m a cheerleader […]
The chances are you already know about the importance of creating content. You’ve probably been told that content is King and that you should write more stuff if you are to stand any chance of poking your head above the crowd in this age of 24/7 information. It’s true, content can be incredibly powerful in […]
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Email is dead – right? With the dominance of social media in our lives, you might be surprised to know that email is still the most effective way to market your business. I’m in the midst of doing a digital marketing course to keep up to date with the latest approaches, and I was pretty […]
“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin I’m always telling clients about the importance of storytelling. In today’s world where people are bombarded with marketing information from every angle, it’s no longer enough to simply churn out sales messages about products or services. […]
