by Katie Tysome | Feb 1, 2021 | Business, Self-employed, Storytelling
I was 14 when my piano teacher rapped my knuckles with a wooden ruler because I played a wrong note in my lesson. The worst thing was knowing how many bum notes were still to come because I hadn’t practised the dreary piece of music she’d handed me the week before....
by Katie Tysome | Oct 31, 2019 | Business, Content, Storytelling, Writing
I’m a ghost. But not the kind that’s dressed in elaborate Victorian clothes spooking the hell out of people. Most of the time I’m tucked away in my office wearing a cosy cardigan and fingerless gloves. Not very scary. Good job really, otherwise I’d have no...
by Katie Tysome | Sep 16, 2018 | Content, Storytelling
You are ready to write some killer content for your website. You are an expert in what you do and have a favourite topic in mind. You know who your ideal customer is and how you can help them. So, why are you staring at a blank screen? Sometimes the words just don’t...
by Katie Tysome | Jun 6, 2018 | Content, Marketing, Storytelling, Writing
I have a confession to make – I’ve been hiding. It’s not something I’ve been doing intentionally but it’s time to face up to it. The thing is, I absolutely love writing about other people’s businesses and sharing content with the world, but it’s different when...
by Katie Tysome | Nov 8, 2017 | Content, Marketing, Storytelling, Writing
The chances are you already know about the importance of creating content. You’ve probably been told that content is King and that you should write more stuff if you are to stand any chance of poking your head above the crowd in this age of 24/7 information. It’s...
by Katie Tysome | Apr 27, 2017 | Marketing, Storytelling, Writing
“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin I’m always telling clients about the importance of storytelling. In today’s world where people are bombarded with marketing information from every angle, it’s no longer...
