You are ready to write some killer content for your website. You are an expert in what you do and have a favourite topic in mind. You know who your ideal customer is and how you can help them. So, why are you staring at a blank screen? Sometimes the words just don’t flow, or […]
I have a confession to make – I’ve been hiding. It’s not something I’ve been doing intentionally but it’s time to face up to it. The thing is, I absolutely love writing about other people’s businesses and sharing content with the world, but it’s different when it comes to my own business! I’m a cheerleader […]
The chances are you already know about the importance of creating content. You’ve probably been told that content is King and that you should write more stuff if you are to stand any chance of poking your head above the crowd in this age of 24/7 information. It’s true, content can be incredibly powerful in […]
“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin I’m always telling clients about the importance of storytelling. In today’s world where people are bombarded with marketing information from every angle, it’s no longer enough to simply churn out sales messages about products or services. […]
