Being bold for International Women’s Day

It’s International Women’s Day (IWD) on 8 March, a campaign which aims to create a more inclusive, gender equal world. This year, the theme is #BeBoldForChange, calling on people to take action in key areas such as challenging bias and inequality, campaigning against violence, forging women’s advancement, celebrating women’s achievements and championing women’s education. As […]

Identifying your target customers

When it comes to marketing your business, it is very easy to fall into the trap of trying to tell everyone, everything about your business because you don’t want to miss anybody. The trouble with this approach is that you will spread yourself too thinly and waste time, money and effort trying to reach people […]