Top tips for media coverage

Top tips for media coverage

So, you want to get your business in the media? You probably know it’s a great way to get in front of your ideal customers, but you’re not sure how to go about it. Editorial coverage has far more credibility than any advertising or marketing campaign, but unless you...
Being bold for International Women’s Day

Being bold for International Women’s Day

It’s International Women’s Day (IWD) on 8 March, a campaign which aims to create a more inclusive, gender equal world. This year, the theme is #BeBoldForChange, calling on people to take action in key areas such as challenging bias and inequality,...
Identifying your target customers

Identifying your target customers

When it comes to marketing your business, it is very easy to fall into the trap of trying to tell everyone, everything about your business because you don’t want to miss anybody. The trouble with this approach is that you will spread yourself too thinly and waste...