What does success mean to you?

What does success mean to you?

I was really inspired by a recent article in Forbes written by Michelle Ovens, campaigner for small businesses in the UK. In light of International Women’s Day, she questioned how we measure ‘success’ using a narrow view and outdated standards that don’t necessarily...
Blogging for busy people

Blogging for busy people

Did you start the year with good intentions to write more, post more, and share more stuff? On a scale of 1-10 – how’s it going? If you’re in the 5-10 zone, then it’s probably time to make your life a bit easier. Of course, you can outsource your content to a...
Storyboarding for writers

Storyboarding for writers

You are ready to write some killer content for your website. You are an expert in what you do and have a favourite topic in mind. You know who your ideal customer is and how you can help them. So, why are you staring at a blank screen? Sometimes the words just don’t...
Top tips for media coverage

Top tips for media coverage

So, you want to get your business in the media? You probably know it’s a great way to get in front of your ideal customers, but you’re not sure how to go about it. Editorial coverage has far more credibility than any advertising or marketing campaign, but unless you...
The value of volunteering

The value of volunteering

I’m too busy. I don’t have the right skills or knowledge. I won’t know anyone. These are just some of the reasons why you might decide against volunteering. But even the smallest amount of support can make a huge difference to organisations which rely on volunteers to...