When self-promotion comes unnaturally

I have a confession to make – I’ve been hiding. It’s not something I’ve been doing intentionally but it’s time to face up to it. The thing is, I absolutely love writing about other people’s businesses and sharing content with the world, but it’s different when it comes to my own business! I’m a cheerleader […]

Magnetic content – putting the power of attraction in your hands

How to create magnetic content

The chances are you already know about the importance of creating content. You’ve probably been told that content is King and that you should write more stuff if you are to stand any chance of poking your head above the crowd in this age of 24/7 information. It’s true, content can be incredibly powerful in […]

Once upon a time – the importance of storytelling

“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin I’m always telling clients about the importance of storytelling. In today’s world where people are bombarded with marketing information from every angle, it’s no longer enough to simply churn out sales messages about products or services. […]

Being bold for International Women’s Day

It’s International Women’s Day (IWD) on 8 March, a campaign which aims to create a more inclusive, gender equal world. This year, the theme is #BeBoldForChange, calling on people to take action in key areas such as challenging bias and inequality, campaigning against violence, forging women’s advancement, celebrating women’s achievements and championing women’s education. As […]

Identifying your target customers

When it comes to marketing your business, it is very easy to fall into the trap of trying to tell everyone, everything about your business because you don’t want to miss anybody. The trouble with this approach is that you will spread yourself too thinly and waste time, money and effort trying to reach people […]