Blog

Email marketing – old hat or still cutting it?

Email marketing – old hat or still cutting it?

Email is dead – right? With the dominance of social media in our lives, you might be surprised to know that email is still the most effective way to market your business. I’m in the midst of doing a digital marketing course to keep up to date with the latest...

The value of volunteering

The value of volunteering

I’m too busy. I don’t have the right skills or knowledge. I won’t know anyone. These are just some of the reasons why you might decide against volunteering. But even the smallest amount of support can make a huge difference to organisations which rely on volunteers to...

Once upon a time – the importance of storytelling

Once upon a time – the importance of storytelling

“Marketing is no longer about the stuff that you make but about the stories you tell.” — Seth Godin I’m always telling clients about the importance of storytelling. In today’s world where people are bombarded with marketing information from every angle, it’s no longer...

Being bold for International Women’s Day

Being bold for International Women’s Day

It's International Women's Day (IWD) on 8 March, a campaign which aims to create a more inclusive, gender equal world. This year, the theme is #BeBoldForChange, calling on people to take action in key areas such as challenging bias and inequality, campaigning against...

Identifying your target customers

Identifying your target customers

When it comes to marketing your business, it is very easy to fall into the trap of trying to tell everyone, everything about your business because you don’t want to miss anybody. The trouble with this approach is that you will spread yourself too thinly and waste...