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What piano lessons taught me about business

What piano lessons taught me about business

I was 14 when my piano teacher rapped my knuckles with a wooden ruler because I played a wrong note in my lesson.  The worst thing was knowing how many bum notes were still to come because I hadn’t practised the dreary piece of music she’d handed me the week before....

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A year to forget?

A year to forget?

It’s hard to focus on the positives at the end of a year like this. But despite the shitstorm that 2020 has brought, there are some good things from my seventh year in business that I want to hold on to.

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A dazzle of zebras and other word nerdery

A dazzle of zebras and other word nerdery

I recently found out that a herd of zebras is also known as a dazzle. I mean, how perfect is that? I’m a total word nerd, so it got me wondering what other collective nouns I’m missing out on beyond the obvious ones like swarm, school, and flock. Cue, an indulgent few...

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Why journalists are ignoring you

Why journalists are ignoring you

You’ve tried getting media coverage but nothing’s happening. You’ve sent stuff to your favourite publications but you don’t get a reply. Not even a “no thanks”. Just silence. Sound familiar? It’s something I hear a lot. Brilliant businesses that just can’t seem to...

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Confessions of a ghostwriter

Confessions of a ghostwriter

I’m a ghost. But not the kind that’s dressed in elaborate Victorian clothes spooking the hell out of people. Most of the time I’m tucked away in my office wearing a cosy cardigan and fingerless gloves.

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What does success mean to you?

What does success mean to you?

I was really inspired by a recent article in Forbes written by Michelle Ovens, campaigner for small businesses in the UK. In light of International Women’s Day, she questioned how we measure ‘success’ using a narrow view and outdated standards that don’t necessarily...

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Blogging for busy people

Blogging for busy people

Did you start the year with good intentions to write more, post more, and share more stuff? On a scale of 1-10 – how’s it going? If you’re in the 5-10 zone, then it’s probably time to make your life a bit easier. Of course, you can outsource your content to a...

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The A-Z of a somethingpreneur

The A-Z of a somethingpreneur

The A-Z of a somethingpreneur - an unofficial guide to being self-employed. Entre. Solo. Mum. Femme. Badass. Put anything in front of preneur and you feel like you belong to a special group. A tribe. Well, at least that’s what we are led to believe.  In theory, I...

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Storyboarding for writers

Storyboarding for writers

You are ready to write some killer content for your website. You are an expert in what you do and have a favourite topic in mind. You know who your ideal customer is and how you can help them. So, why are you staring at a blank screen? Sometimes the words just don’t...

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