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Why journalists are ignoring you

Why journalists are ignoring you

You’ve tried getting media coverage but nothing’s happening. You’ve sent stuff to your favourite publications but you don’t get a reply. Not even a “no thanks”. Just silence. Sound familiar? It’s something I hear a lot. Brilliant businesses that just can’t seem to...

Confessions of a ghostwriter

Confessions of a ghostwriter

I’m a ghost. But not the kind that’s dressed in elaborate Victorian clothes spooking the hell out of people. Most of the time I’m tucked away in my office wearing a cosy cardigan and fingerless gloves.

What does success mean to you?

What does success mean to you?

I was really inspired by a recent article in Forbes written by Michelle Ovens, campaigner for small businesses in the UK. In light of International Women’s Day, she questioned how we measure ‘success’ using a narrow view and outdated standards that don’t necessarily...

Blogging for busy people

Blogging for busy people

Did you start the year with good intentions to write more, post more, and share more stuff? On a scale of 1-10 – how’s it going? If you’re in the 5-10 zone, then it’s probably time to make your life a bit easier. Of course, you can outsource your content to a...

The A-Z of a somethingpreneur

The A-Z of a somethingpreneur

The A-Z of a somethingpreneur - an unofficial guide to being self-employed. Entre. Solo. Mum. Femme. Badass. Put anything in front of preneur and you feel like you belong to a special group. A tribe. Well, at least that’s what we are led to believe.  In theory, I...

Storyboarding for writers

Storyboarding for writers

You are ready to write some killer content for your website. You are an expert in what you do and have a favourite topic in mind. You know who your ideal customer is and how you can help them. So, why are you staring at a blank screen? Sometimes the words just don’t...

When self-promotion comes unnaturally

When self-promotion comes unnaturally

I have a confession to make - I’ve been hiding. It’s not something I’ve been doing intentionally but it’s time to face up to it. The thing is, I absolutely love writing about other people’s businesses and sharing content with the world, but it’s different when it...

Top tips for media coverage

Top tips for media coverage

So, you want to get your business in the media? You probably know it’s a great way to get in front of your ideal customers, but you’re not sure how to go about it. Editorial coverage has far more credibility than any advertising or marketing campaign, but unless you...